The Eddy is quickly becoming one of the favorite spots for Reno locals. Their collaborative community philosophy provides the perfect venue for enjoying music, early morning yoga and outdoor games. A family, and dog, friendly location in the heart of downtown, we really wanted to showcase their fun loving attitude when developing their brand. We decided to go with a duotone effect for their photography, keeping this treatment consistent across the collateral and website design, building upon their existing logo design and their pop color of choice, purple.