We’re not gonna lie, Reno Tahoe International Film Festival (RTIFF) is a mouthful. Naming your business entity, non profit or event with the word count of a short sentence inherently makes promotion and logo creation even more difficult.

We all know that the most successful brands are limited to a one or two word name. When it comes to branding and creating a memorable name and logo, less is more.

Together with the RTIFF founders, Grind Creative designed a vibrant brand with our city, Reno, NV, in mind. We added black and white photography with vintage Hollywood flair to invoke the history and drama of the film industry, creating an energetic brand that is modern, but with a nod to the past.