When Innovative Equine Systems approached Grind Creative to design their new catalog we thought we’d try something a little different than your industry standard. Our approach was to design a catalog with the feel of a look book.

With some amazing photography submitted by clients of Innovative Equine Systems, we filled this booklet with the kind of imagery and vibes any horse owner desires.

Printed on a thick and luxurious velvety matte stock with a die cut cover, inspired by leather saddlery,  it reveals the image on the table of contents page behind it. Grind Creative also designed an intro piece and branded envelope to send the booklets in.