TRC Homes’ previous logo featured a thin weight typeface, with the ‘homes’ portion tightly kerned. This dramatically reduced legibility of the logo at small sizes.

Grind Creative retained the color palette from their original brand, but made the alignment of the gold and black evenly spaced between the T and R. The two-piece R and the addition of angles to the background behind TRC bring in subtle construction elements without being overly literal. The TRC is much more prominent and modern, in addition to a more open kerning to the ‘homes’, resulting in a highly legible logo, even at reduced sizes.

TRC Homes builds custom high end homes that capture your dream space down to the finest detail. To translate that superb quality and service to their business cards, Grind Creative went with a black metal business card.

The next piece of collateral created to showcase TRC Homes’ body of work to potential clients and developers was a twelve page booklet.

The booklet displays large photographs of TRC Homes’ previous builds, as well as details the various levels of service they provide for their clients investment. Having a physical piece to accompany their website has been beneficial to improve consultations and sales.

And finally, the reason TRC Homes began working with Grind Creative, their new website. The custom landing video conveys TRC’s involvement in the project, from planning to execution, to ensure their clients get the dream home they’ve always wanted.

Case studies and testimonials are featured throughout in addition to pages detailing what their family owned company is all about, and how their custom home building process differs from the competition. We’ve created a clean, simple and modern site that is easy to navigate and matches their upgraded brand to truly showcase the quality and value they bring to their clients.