Your Business. Your Style.

Sierra Salon Suites is a space for stylists, estheticians, nail technicians, massage therapists and others to elevate their business, decreasing locations costs while increasing the opportunity to grow revenue, all as part of their own business. Sierra Salon Suites provides the space and amenities for them to do just that.

Sierra Salon Suites approached Grind Creative to help them design a brand that is simple, classy and memorable. They knew they wanted an icon, but were unsure of exactly what that icon style could be. They were hesitant to create an icon that was overly feminine, in order to remain a neutral place for their clientele to build their businesses.

Bold and Bright

Although the interior spaces of the Sierra Salon Suites locations are neutral to appeal a wide range of clientele, the color palette for the brand is, in contrast, bold and bright, consisting of a pop of aqua, a friendly and warm red, a spunky lime green and a warm neutral gray.

An Added Touch of Classy

To make their business cards an even more memorable marketing piece, we opted for a thick velvet stock with raised spot UV on the front. The raised spot UV is subtle in overall appearance to the card’s design, but as soon as you hand this to someone and they feel those thick lines, you’ve created a memorable wow factor for the business.

On the Web

After completing the Sierra Salon Suites brand we moved into creating their website. Although nearly all of the units were accounted for, at all four locations,  a web presence is still very much a necessary marketing piece for all businesses.

We’ve used the website to highlight the perks and amenities that Sierra Salon Suites offers it’s clientele, including hot spot images to showcase the actual suites themselves.

Each location has it’s own page where you can see the floor plans and view images of the interior and amenities. There is even a section to meet the pros who call Sierra Salon Suites home to their businesses!


brand development | logo design | style guide | stationary suite | web development

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