High Rock Insurance is a little different than your run-of-the-mill insurance agency. They’re truly passionate about what they do, helping people protect themselves while enjoying life. A lover of the great outdoors, and Nevada’s beautiful high desert landscape, they knew they wanted to incorporate that into their brand. Grind Creative designed a logo reminiscent of a scout badge to pay homage to the owner’s prestigious Eagle Scout ranking, and pulled colors from the desert scenery of the beloved High Rock Desert. The result is a brand with personal meaning while maintaining a professional look for all potential clientele.