A Play on Words

It’s always a fun approach to a branding project when your client has a bit of humor. The Healing Pointe is a Reno, NV acupuncturist and massage therapy studio. They came to Grind with a clever name, pointe being a play not only on the needle point but also ballet terminology concerning supporting the weight of your body on the point of your toes, and thus a subtle nod to the massage therapy aspect of the business.

They also had several fun slogans eventually developed into stickers to promote the business, and while we designed a brand with a healing spa in mind, they’ve never hesitated to still have a little fun and lightheartedness in their unique approach to marketing their business.


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