Conveying Lighthearted Passion for Serious Work
The work that Education Data Research does can be, well, a little dry. So when creating their brand they wanted something that was vibrant and fun, a logo to convey the passion they have for helping their clients.
We decided that due to the significant length of the business name, we would create a logo using the initials of the company as the initial attention grabbing aspect. We added fun and colorful elements like the off kilter e and paper airplane to represent their love of education, and a paper trail of symbols representative of data and research. This is repeated on other brand elements to create a subtle unifying element throughout the pieces.