New Brand. Vintage Aesthetic.
When East Fork Roofing first contacted Grind Creative to consider a branding project, they had been operating their business in the Reno Tahoe area for nearly two decades without a logo or brand direction. They foresaw the upcoming shifts happening in the area’s local economy and knew that a strong professional brand would be needed to continue to attract their target market and convey their expertise and company longevity to all potential new clients.
East Fork Roofing is named after a portion of the Carson River near where the company was founded. Keeping true to the company’s history with the Reno Tahoe area, we designed their brand to include some subtle outdoor elements throughout various collateral pieces. The logo is inspired by vintage designs, to convey the company’s years of experience in the industry in addition to the years in operation. They also wanted to illustrate the handcrafted quality you’ll experience when working with East Fork Roofing.